Just In: New Releases by Dolabany Eyewear Spring 2015

The Dolabany collection recreates retro design. With flashback styling, every frame is a perfect balance of quality and style. Dolabany frames are handmade with Italian Zyl in a variety of wearable colors. Comfort and fit are always an integral part of the design features of each and every Dolabany frame. The look of the line is versatile, while always maintaining a high standard of functionality and excellence. The entire Dolabany Collection has something for everyone possessing distinctive tastes, and seeking a retro style. Continue reading


How Google’s New Changes Can Help Grow Your Eyecare Business


Because we care about the growth and success of your business, we are continually looking for ways to improve the traffic of your independent brick & mortar Eye Care Business.

Today, we wanted to notify you of the changes occurring with Google, the internet’s leading search engine,  and how it can affect you, an independent business owner.

In April, Google announced that they were changing the way they recommended websites in searches made by users on mobile devices. Continue reading


Plume Paris Spring 2015 Releases

Plume Paris 2015 features Rectangular Silhouettes with Sleek Finishes

Spring is here! And, Plume Paris continues to grow its collection of unique & beautiful designs by using sleek lines, complimentary hues, and captivating details.
Plume Paris eyewear, a European influenced brand, is produced keeping the wearer’s comfort in mind without sacrificing creative design and premium materials. Each model is made out of a lightweight stainless steel with a soft, silicone finish.
The Plume Paris collection also has a variety of styles in order to satisfy every wearer’s fashion preference. Some frames take inspiration from the 1940-1960’s while others keep a more modern edge.

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Plume Paris Eyewear Best Image Optical (42)

Plume Paris adds Captivating Cat-Eyes

Without sacrificing creativity and using the finest materials the Plume Paris collection releases beautiful designs that are not only comfortable to wear but exude confidence.  The newest styles are a wonderful mixture of inspirations from the past with an eye to a more modern and edgy style. One of the most significant design elements to the collection is the blending of easy to wear frame shapes with exquisite and unique temple and brow-bar designs.

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Opticians Association of Massachusetts OAM Course and Mark Dolabany Presenting

7 Cost-Effective Online Marketing Strategies for your Eyecare Business in 2015

Last month, Best Image Optical’s founder and CEO, Mark Dolabany, presented an American Board of Opticianry (ABO) certified course at the Opticians Association of Massachusetts (OAM). In an ongoing effort to help the independent eyecare professional build their brick-and-mortar business and compete with online optical retailers, we have outlined his course today to help you start thinking about the marketing strategy of your business in 2015. Continue reading


Mark Dolabany will be speaking at the Opticians Association of Massachusetts 2014 Fall Conference

Cost

Mark Dolabany, founder and CEO of Best Image Optical, Inc., will be instructing an ABO credited course on online marketing strategies for the independent eye care business at the Opticians Association of Massachusetts (OAM) Annual Fall Education Conference November 9th 2014.

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