Plume Paris brand site is up!

Plume ParisOur Plume Paris site is finally up. We’ve taken our time with this website as we’ve included a lot of interactive features. The site focuses on the love we have of our brand.

To celebrate that love, we are accepting pictures of you wearing Plume Paris glasses that will be featured in the “Plume Lovers Gallery” under the “Share your love page”. We also want to hear your love story. Continue reading


Best Image takes on fashion on Tumblr

TakesEvery Tuesday is Tumblr Tuesday at Best Image Optical. The eyewear… company, home of The Dolabany Collection, Mario Galbatti, and Plume Paris is strengthening its social media hold by joining Tumblr.

Through Tumblr – a blog posting site – Best Image Optical will introduce two different Tumblr sites:

  1. (eye)style : http://eyestyle.tumblr.com
  2. Vintage vs. Retro: http://vintagevsretro.tumblr.com

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How to win against the economy?

TipsTips and Guidelines for an Eye Care Professional.

Are lower per-sale revenues affecting your practice? Do what some successful practitioners do: Remain flexible to combat profit leaks. Here are some successful tips/guidelines that may improve your sales:

  • Competitive lenses: As more patients cut back on what they’re willing to spend on eyewear (especially on the higher cost of free-from lenses) many ECPs offer entry-/eve/lenses.

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(eye)’m Inspired: Ring by Plume Paris

RingA Best Image Optical eyewear designer had this to say about designing the frame:

Concept

“Vintage inspired eyewear is such a hot look in the eyewear business. However, too many eyewear designers focus vintage/retro eyewear with acetate materials.

So, for ‘Ring’ from Plume Paris Eyewear I wanted to create a unisex stainless steel metal frame without sacrificing the vintage look.” Continue reading


Celebrating a Decade of Style

CelebratingPlume Paris Eyewear inspired by European culture, celebrates the 10th Anniversary of its popular frame: Plume Paris ‘Loop’.

Withstanding the test of time and fashion, the ‘Loop’ frame has become one of the bestselling frames for the brand. Characterized by its simplicity, elegance, and uniqueness the ‘Loop’ stands apart from frames that come and go. This spring-hinged stainless steel frame can be found in Gun/Black, Brown/Green, and Maroon/Navy.

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Dress for Success – Do clothes make the ECP?

TipsAccording to a business analyst at Image Dynamics, 55% of another… person’s perception is based on how you look. So, what is proper attire for a professional optical dispensary? The majority opinion of successful Eye Care Professionals is this:

For Men

  • A collared shirt, either a dress shirt or a polo shirt, clean and pressed.
  • Trousers and a belt or brace, clean and pressed. No shorts.
  • A clean tie on a dress shirt
  • Clean and polished shoes. If you choose to wear a polo shirt, classic athletic shoes is an option.
  • Hair should be neat and clean.

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(eye)Tips: Can merchandising really boost sales?

TipsIn a word, the answer is “Yes.” Merchandising is an invaluable… business tool for competitive optical dispensaries.

Today’s eyewear market is so competitive; therefore displays that capture the attention of the consumer are critical. They draw that consumer to your dispensary’s brands.

Solid merchandising plans can give your location even more credibility in the marketplace and help set you apart from mass market and chain retailers. Continue reading


(eye)’m inspired: Dolabany’s Gianna frame inspired by Twilight

Gianna‘Gianna’ by the Dolabany Eyewear Collection in Black & Blue… A Best Image Optical eyewear designer had this to say about designing the frame:

Concept

“Gianna started off as a vintage inspired design one Sunday afternoon at a neighborhood terrace. It’s actually a great place to be inspired, a handful of blueberries to snack on, tall majestic trees, blue jays chirping, blue butterflies dancing in the air and the sound of a calming warm breeze all around you.

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Tumblr Tuesday: ‘The Dolabany Arnold Class’

ClashMiami, FL., May 22, 2012 – It’s Tumblr Tuesday with Best Image Optical. Hollywood elite… actors like Jeff Goldblum, Johnny Depp, Zachary Quinto, and Ty Burrell, Roberto Downey Jr., among many others have joined the Dolabany Arnold class.

These specs loving actors choose the Dolabany Arnold like frames over others for premiers and press events. Why? Our ‘Arnold’ frame, part of The Dolabany Collection is made using the best Italian Zyl material available. The rivets used to mount its hinges are not only decorative but also functional. The temple and frame front were cut at a 45 degree angle resulting in premium results. Make the Dolabany Arnold frame your retro eyewear of choice to join the Dolabany Arnold class.

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(eye)’m inspired: ‘Lattice’ by Dolabany Eyewear

InspiredA Best Image Optical eyewear designer had this to say about the inspiration behind the frame…

Concept

“The idea behind our ‘Lattice’ frame came to me while visiting a clothing vintage shop in Biscayne Bay, Florida. While there, the vintage collector who wears Dolabany frames showed our team this beautiful pink Victorian style lace dress from the 1930’s in mint condition as an option to use it for our new Dolabany photo shoot coming up later this year. Continue reading


Work Social Responsibility into your eyewear business.

WorkThere are myriad reasons to get involved in philanthropy, from growing your relationships with employees…and business partners to building your brand with the public.

While at first glance, it may seem that philanthropy goes against the basic principles of business—you are working to make money, not give it away—doing good helps grow your business on a number of levels, most of them leading back to the bottom line. Continue reading


Dolabany Kids Eyewear: A bright choice for kid/teen glasses.

KidsDolabany Kids, part of the Dolabany Eyewear Collection from Best Image Optical has added new frames for… the fall season. As parents get ready for the Back to School rush, the Eye Care Professional will have an assortment of colors in retro and modern shaped frames to offer children.

As kids become more fashion-thinkers, selective, and recognize style, Dolabany Kids now offers a more sophisticated design to the younger demographic. The Moody and Fierce frames compliment many of the adult designs from Best Image Optical without sacrificing the younger appeal.
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