Plume Paris Eyewear Best Image Optical (42)

Plume Paris adds Captivating Cat-Eyes

Without sacrificing creativity and using the finest materials the Plume Paris collection releases beautiful designs that are not only comfortable to wear but exude confidence.  The newest styles are a wonderful mixture of inspirations from the past with an eye to a more modern and edgy style. One of the most significant design elements to the collection is the blending of easy to wear frame shapes with exquisite and unique temple and brow-bar designs.

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Opticians Association of Massachusetts OAM Course and Mark Dolabany Presenting

7 Cost-Effective Online Marketing Strategies for your Eyecare Business in 2015

Last month, Best Image Optical’s founder and CEO, Mark Dolabany, presented an American Board of Opticianry (ABO) certified course at the Opticians Association of Massachusetts (OAM). In an ongoing effort to help the independent eyecare professional build their brick-and-mortar business and compete with online optical retailers, we have outlined his course today to help you start thinking about the marketing strategy of your business in 2015. Continue reading

Mark Dolabany will be speaking at the Opticians Association of Massachusetts 2014 Fall Conference


Mark Dolabany, founder and CEO of Best Image Optical, Inc., will be instructing an ABO credited course on online marketing strategies for the independent eye care business at the Opticians Association of Massachusetts (OAM) Annual Fall Education Conference November 9th 2014.

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What in the Sardi is Going On??

When we first introduced TR-90 models to the Dolabany collection just a few years ago, we could not have anticipated the success of these models. However, due to high-demand, the collection boasts more than fifteen TR-90 styles this year.

One model has surpassed all expectations, selling more than any other frame model in the collection – even our popular acetate models that Dolabany is usually known for – and grossing more than any other frame model in the company’s history. The bestselling frame model of 2014 from the Dolabany collection is style Sardi.

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Dolabany Eyewear Hugo Green Demi Detail 1

Step Boldly with Hugo by Dolabany

Attention Gentlemen…

One of our most popular ophthalmic frames amongst our spec-fanatics this season has been the impeccably sleek Hugo from the Dolabany Eyewear collection. Just as many of our retro-styled eyeglasses, the Hugo is designed and assembled by hand, a signature feature of the brand. The character of the Hugo is displayed in a thick, two-toned marble acetate material that allows for vibrant, rich colouring.

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Mark Dolabany visits Tiltin Diner in New Hampshire

An Old-Fashioned Diner and the Independent Eye Care Provider: What’s the connection?

After a fifteen-year hiatus from working in the New England area as a result of moving the company to Miami, I have returned to visit old customers and create new ones. After all, this is where I founded Best Image Optical 25 years ago. As I headed north on a beautiful afternoon in early June on state route 93, I noticed that the number of license plates marked with the motto “Live free or die” was quickly increasing – a clear indication that I was driving farther into the great state of New Hampshire.

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Plume Paris brand site is up!

Plume ParisOur Plume Paris site is finally up. We’ve taken our time with this website as we’ve included a lot of interactive features. The site focuses on the love we have of our brand.

To celebrate that love, we are accepting pictures of you wearing Plume Paris glasses that will be featured in the “Plume Lovers Gallery” under the “Share your love page”. We also want to hear your love story. Continue reading

Best Image takes on fashion on Tumblr

TakesEvery Tuesday is Tumblr Tuesday at Best Image Optical. The eyewear… company, home of The Dolabany Collection, Mario Galbatti, and Plume Paris is strengthening its social media hold by joining Tumblr.

Through Tumblr – a blog posting site – Best Image Optical will introduce two different Tumblr sites:

  1. (eye)style :
  2. Vintage vs. Retro:

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How to win against the economy?

TipsTips and Guidelines for an Eye Care Professional.

Are lower per-sale revenues affecting your practice? Do what some successful practitioners do: Remain flexible to combat profit leaks. Here are some successful tips/guidelines that may improve your sales:

  • Competitive lenses: As more patients cut back on what they’re willing to spend on eyewear (especially on the higher cost of free-from lenses) many ECPs offer entry-/eve/lenses.

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(eye)’m Inspired: Ring by Plume Paris

RingA Best Image Optical eyewear designer had this to say about designing the frame:


“Vintage inspired eyewear is such a hot look in the eyewear business. However, too many eyewear designers focus vintage/retro eyewear with acetate materials.

So, for ‘Ring’ from Plume Paris Eyewear I wanted to create a unisex stainless steel metal frame without sacrificing the vintage look.” Continue reading

Celebrating a Decade of Style

CelebratingPlume Paris Eyewear inspired by European culture, celebrates the 10th Anniversary of its popular frame: Plume Paris ‘Loop’.

Withstanding the test of time and fashion, the ‘Loop’ frame has become one of the bestselling frames for the brand. Characterized by its simplicity, elegance, and uniqueness the ‘Loop’ stands apart from frames that come and go. This spring-hinged stainless steel frame can be found in Gun/Black, Brown/Green, and Maroon/Navy.

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(eye)’m inspired: Dolabany’s ‘Clover’

Clover‘Clover’ by the Dolabany Eyewear Collection in Tiger Black…

A Best Image Optical eyewear designer had this to say about designing the frame:


“Creating retro eyewear is truly gratifying for me. When I get to design them I always start with a round frame. For this style: ‘Clover’, I wanted to create a smaller round frame to include in our Dolabany Collection Continue reading

Dress for Success – Do clothes make the ECP?

TipsAccording to a business analyst at Image Dynamics, 55% of another… person’s perception is based on how you look. So, what is proper attire for a professional optical dispensary? The majority opinion of successful Eye Care Professionals is this:

For Men

  • A collared shirt, either a dress shirt or a polo shirt, clean and pressed.
  • Trousers and a belt or brace, clean and pressed. No shorts.
  • A clean tie on a dress shirt
  • Clean and polished shoes. If you choose to wear a polo shirt, classic athletic shoes is an option.
  • Hair should be neat and clean.

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