Without sacrificing creativity and using the finest materials the Plume Paris collection releases beautiful designs that are not only comfortable to wear but exude confidence. The newest styles are a wonderful mixture of inspirations from the past with an eye to a more modern and edgy style. One of the most significant design elements to the collection is the blending of easy to wear frame shapes with exquisite and unique temple and brow-bar designs.
15&50, Napoleon Bonaparte – What is the connection? Written by Mark Dolabany
When Dolabany Eyewear first introduced TR-90 frames to the line a few years ago, we could not have anticipated the success of the models made in this material. This year, the collection boasts more than fifteen TR-90 styles (including children’s styles).
Last month, Best Image Optical’s founder and CEO, Mark Dolabany, presented an American Board of Opticianry (ABO) certified course at the Opticians Association of Massachusetts (OAM). In an ongoing effort to help the independent eyecare professional build their brick-and-mortar business and compete with online optical retailers, we have outlined his course today to help you start thinking about the marketing strategy of your business in 2015. Continue reading
This classic design, made popular by Hollywood actors from James Dean in the 1950s to Johnny Depp today, has been distinguished as one of the few models that have been able to successfully capture one of the most iconic looks of mid-century eyewear.
Did you know that each style from the Plume Paris collection is named after a French city or town?
In fact, the Plume Paris Fall 2014 Collection is actually inspired by rich European history, culture, and architecture.
Mark Dolabany, founder and CEO of Best Image Optical, Inc., will be instructing an ABO credited course on online marketing strategies for the independent eye care business at the Opticians Association of Massachusetts (OAM) Annual Fall Education Conference November 9th 2014.
When we first introduced TR-90 models to the Dolabany collection just a few years ago, we could not have anticipated the success of these models. However, due to high-demand, the collection boasts more than fifteen TR-90 styles this year.
One model has surpassed all expectations, selling more than any other frame model in the collection – even our popular acetate models that Dolabany is usually known for – and grossing more than any other frame model in the company’s history. The bestselling frame model of 2014 from the Dolabany collection is style Sardi.
One of our most popular ophthalmic frames amongst our spec-fanatics this season has been the impeccably sleek Hugo from the Dolabany Eyewear collection. Just as many of our retro-styled eyeglasses, the Hugo is designed and assembled by hand, a signature feature of the brand. The character of the Hugo is displayed in a thick, two-toned marble acetate material that allows for vibrant, rich colouring.
After a fifteen-year hiatus from working in the New England area as a result of moving the company to Miami, I have returned to visit old customers and create new ones. After all, this is where I founded Best Image Optical 25 years ago. As I headed north on a beautiful afternoon in early June on state route 93, I noticed that the number of license plates marked with the motto “Live free or die” was quickly increasing – a clear indication that I was driving farther into the great state of New Hampshire.
To celebrate that love, we are accepting pictures of you wearing Plume Paris glasses that will be featured in the “Plume Lovers Gallery” under the “Share your love page”. We also want to hear your love story. Continue reading
Through Tumblr – a blog posting site – Best Image Optical will introduce two different Tumblr sites:
- (eye)style : http://eyestyle.tumblr.com
- Vintage vs. Retro: http://vintagevsretro.tumblr.com
Are lower per-sale revenues affecting your practice? Do what some successful practitioners do: Remain flexible to combat profit leaks. Here are some successful tips/guidelines that may improve your sales:
- Competitive lenses: As more patients cut back on what they’re willing to spend on eyewear (especially on the higher cost of free-from lenses) many ECPs offer entry-/eve/lenses.
Optical Vision Resources have shared their eyewear picks for their 2012 Eyewear Color Trends posts. Colors include: Turquoise, Yellow, Olive, Hot Pink, Chocolate Brown, and Teal. View their postings below: Turquoise: http://opticalvisionresources.com/eyewear-trends-2012-turquoise Continue reading
“Vintage inspired eyewear is such a hot look in the eyewear business. However, too many eyewear designers focus vintage/retro eyewear with acetate materials.
So, for ‘Ring’ from Plume Paris Eyewear I wanted to create a unisex stainless steel metal frame without sacrificing the vintage look.” Continue reading
Withstanding the test of time and fashion, the ‘Loop’ frame has become one of the bestselling frames for the brand. Characterized by its simplicity, elegance, and uniqueness the ‘Loop’ stands apart from frames that come and go. This spring-hinged stainless steel frame can be found in Gun/Black, Brown/Green, and Maroon/Navy.
A Best Image Optical eyewear designer had this to say about designing the frame:
“Creating retro eyewear is truly gratifying for me. When I get to design them I always start with a round frame. For this style: ‘Clover’, I wanted to create a smaller round frame to include in our Dolabany Collection Continue reading
According to a business analyst at Image Dynamics, 55% of another… person’s perception is based on how you look. So, what is proper attire for a professional optical dispensary? The majority opinion of successful Eye Care Professionals is this:
- A collared shirt, either a dress shirt or a polo shirt, clean and pressed.
- Trousers and a belt or brace, clean and pressed. No shorts.
- A clean tie on a dress shirt
- Clean and polished shoes. If you choose to wear a polo shirt, classic athletic shoes is an option.
- Hair should be neat and clean.